Legends
Never Die
ALBUM COVER PHOTOGRAPHY
The portrait photographed by Matt Adam and chosen by Juice WRLD’s family for Legends Never Die. The album debuted at #1 with 497,000 first-week units, the biggest posthumous debut since Tupac and Biggie.
We Don't
Trust You
VISUAL IDENTITY + COVER PHOTOGRAPHY
Visual identity and cover photography on film for Future and Metro Boomin’s two-album project. One visual world across covers, vinyl, billboards, and rollout imagery. Two consecutive #1 albums.
We Still
Don't Trust You
VISUAL IDENTITY + COVER PHOTOGRAPHY
A second #1 album, released weeks later. Cover photography on film and a connected visual identity carried through new covers, packaging, and rollout imagery.
Mixtape
Pluto
CAMPAIGN PHOTOGRAPHY
Photography for Future’s Mixtape Pluto, carried across billboards, posters, press, and the visual rollout, including the building-scale installation pictured here in downtown Los Angeles.
The Real
Me
CAMPAIGN PHOTOGRAPHY
Photography for Future’s The Real Me, carried across Los Angeles and Times Square billboards, press imagery, and visual assets accompanying the music videos.
The Weeknd
PHOTOGRAPHY
The first images of The Weeknd’s Hurry Up Tomorrow era, photographed by Matt Adam. Introducing the final chapter of the trilogy that began with After Hours.
Benny
Blanco
CREATIVE DIRECTION + PHOTOGRAPHY
Shaping Benny Blanco’s visual identity as he stepped from producer to recording artist. Creative direction and photography for all visual assets across Friends Keep Secrets 1 and 2, from Eastside to a nine-billboard Sunset Boulevard takeover.
Friends Keep Secrets: RIAA Platinum. Friends Keep Secrets 2: RIAA Gold.
Worlds, not campaigns.
Unwrap
& Steal
PUBLIC ART
Original artworks, wrapped like gifts and hidden in public. Clues are released. People race to find and steal them. The hunt becomes part of the work.
100M+ views. Three documentaries, including one directed by Sam Lipman-Stern.
A worldwide record of artworks and objects placed, found, and stolen.
VIEW THE WORLDWIDE MAP ↗
Taschen
Ice Cold
PUBLICATION
Photographs of Young Thug and A$AP Rocky published in Ice Cold: A Hip-Hop Jewelry History by Vikki Tobak, Taschen.
Beyond the Streets
Dead City Punx
PHOTOGRAPHY + PUBLICATION + EXHIBITION
Five years photographing Dead City Punx on film in the Los Angeles underground. The work appears in the Dead City book and was exhibited in PUNX: The Art of Dead City & Friends at Beyond the Streets, Los Angeles.
The photography also appears in the documentary directed by Roger Gastman and co-executive produced by Zack de la Rocha.
Objects
ZINES + BANDANAS + SCULPTURAL PUBLISHING
Photographs become things you can hold, unfold, wear, and read. Across appetite, status, and control of the body, these objects examine what we consume, and what those desires ask of us. The packaging is part of the work.
PARTY
An oversized dollar bill and cocaine staged in the street. A printed object disguised as an empty baggie. The imagery of excess, passed from spectacle to someone’s hands.
ROTTEN
A deer head and blood staged on a downtown Los Angeles sidewalk. A bandana and photography zine packaged like raw meat and displayed in a butcher’s case. The same confrontation moves from the street into something you can hold, wear, and read.
SKINNY
The Ozempic image moves between public intervention, paintings, and printed objects. A prescription product becomes a recurring symbol of appetite and self-transformation.
On
The News
NBC NEWS
NBC News coverage of the Ozempic billboard intervention.
Nobody Came
To My Art Show
EXHIBITION + PERFORMANCE ART
The exhibition began before anyone entered.
Matt Adam ran through Hollywood in a clown costume carrying a pink-wrapped canvas marked “nobody came to my art show.” A performance about the need to be seen, before the show had even opened. Invitations arrived as pieces of concrete marked “break.”
On opening night, a 2,000-pound concrete monolith blocked the gate, with the painting buried inside. The crowd had to break it open to enter.
Paintings
Paintings about desire, control, and the images we learn to believe in. Photographs, packaging, and familiar symbols are reworked through screenprinting and painting, drawing out the pressures beneath things we recognize, from the promise of a different body to the pursuit of status.
Shot on film. A record of time.
Working primarily on film, Matt Adam approaches portraiture and street photography through color, composition, and the texture of everyday life. His images have a painterly precision, giving fleeting moments the presence of something carefully constructed. This visual language has helped shape contemporary culture, with an influence that extends beyond his own photographs.
Matt Adam is an artist, creative director, and photographer based in Los Angeles, originally from Toronto. His work spans music releases, brand design, paintings, publications, performance art, and public interventions.
He has created imagery and visual identities for artists including Future, Metro Boomin, Juice WRLD, The Weeknd, and Benny Blanco. He is the creator of Unwrap & Steal, a public art project in which people follow clues to find and steal original artworks.
Make it
undeniable.
For creative direction, photography, commissions, and artwork inquiries.
Who photographed the Legends Never Die cover?
Matt Adam photographed the portrait of Juice WRLD selected by his family for the cover of Legends Never Die.
What was Matt Adam’s role on We Don’t Trust You?
Matt Adam built the visual identity and photographed the covers on film for We Don’t Trust You and We Still Don’t Trust You, spanning covers, vinyl, billboards, and rollout imagery. Both albums debuted at #1.
What is Unwrap & Steal?
A public art project by Matt Adam. Original artworks are wrapped, hidden in public, and found through clues. Whoever finds the work can take it.
How do I inquire about work?
Use the contact form for creative direction, photography, commissions, or available artworks. For an artwork inquiry, include the title or a description of the piece.