Who shot the Juice WRLD Legends Never Die album cover?

Matt Adam shot the Juice WRLD Legends Never Die album cover. He photographed Juice WRLD in 2019; the family chose the image for the posthumous album, which debuted at number one with 497,000 first-week units, the biggest posthumous debut since Tupac and Biggie.

Matt Adam is a visual architect from Toronto, based in Los Angeles — photography, art, brand design, creative direction, and campaign strategy. He shot the Juice WRLD Legends Never Die cover, built the visual identity for Future and Metro Boomin, and created Unwrap & Steal. His photography appears in Taschen's Ice Cold, was presented by Beyond the Streets, and his Ozempic intervention was featured on NBC News. He has photographed Kanye West, Travis Scott, Playboi Carti, Young Thug, 21 Savage, and The Weeknd.

Matt Adam — Visual Architect | Juice WRLD, Future & Metro Boomin, Unwrap & Steal

Q: Who built the visual identity for Future and Metro Boomin's We Don't Trust You?

Matt Adam built the visual identity for Future and Metro Boomin's We Don't Trust You and We Still Don't Trust You as head photographer — covers, vinyl, and full rollout. Both debuted at number one in 2024.

Q: What is Unwrap & Steal?

Unwrap & Steal is a public art project by Matt Adam — a real-life art heist. He hides wrapped artworks in public and posts clues so people race to find and take them. Over 100 million views and three documentaries, one by Emmy-nominated director Sam Lipman-Stern.

音楽 — THE FLAGSHIP

01MUSIC音楽

Legends
Never Die.

Juice WRLD. 497,000 first week. The biggest posthumous debut since Tupac and Biggie. Matt Adam shot the portrait; the family chose it for the cover. One of the most viewed album covers of the decade.

Juice WRLD portrait on film by Matt Adam

Juice WRLD Legends Never Die album cover, shot by Matt Adam

We Don't
Trust You.

Future and Metro Boomin. Two consecutive #1 albums in the same span. Matt Adam built the visual identity. Every image the world saw was his. The only photographer to shoot three covers for the biggest first-week rap sales of the decade.

We Still
Don't Trust You.

The sequel. Another #1, weeks later. The covers, the vinyl, the rollout. One visual world.

Mixtape
Pluto.

Future. Matt Adam shot every visual in the rollout: billboards, posters, press, and the visual assets used to roll out and promote the music videos.

Future Mixtape Pluto OUT NOW posters wheatpasted on the street, shot by Matt Adam

Future Mixtape Pluto polaroid shot by Matt Adam

The Weeknd.

The Weeknd. The first images of a new era. Matt Adam shot the photographs that opened the rollout for Hurry Up Tomorrow, the final chapter of the trilogy that began with After Hours.

Benny
Blanco.

Benny Blanco. Matt Adam shaped the visual identity for Benny's transition from producer to artist, beginning with "Eastside." For the albums Friends Keep Secrets 1 and Friends Keep Secrets 2, he shot every visual asset across both rollouts. The campaigns ran on billboards worldwide, including a full Sunset Boulevard takeover of nine billboards at once, at a scale no one had done before.

記録 — THE RECORD

03GALLERIES & PUBLICATIONS記録

Taschen —
Ice Cold.

Taschen publishes the most serious art books on earth. Ice Cold: A Hip-Hop Jewelry History is the canonical record of the subject. Matt Adam's photographs of Young Thug and A$AP Rocky are printed inside it, credited by name.

Ice Cold: A Hip-Hop Jewelry History, Taschen, featuring Matt Adam photography

Young Thug photographed by Matt Adam, Los Angeles 2019, printed in Taschen Ice Cold

A$AP Rocky photographed by Matt Adam, Toronto 2018, printed in Taschen Ice Cold

Beyond the Streets —
Dead City Punx.

Five years photographing Dead City Punx on film in the Los Angeles underground. The work became a documentary directed by Roger Gastman, founder of Beyond the Streets, the world's most authoritative institution for graffiti, street art, and subculture, co-executive produced by Zack de la Rocha of Rage Against the Machine. Matt Adam's photographs run throughout the film, which also features footage from his own Unwrap & Steal documentary. His photography fills a major portion of the "Dead City" book, including the cover, and hangs in the exhibition PUNX: The Art of Dead City & Friends at Beyond the Streets, Los Angeles.

Matt Adam with the Dead City Punx book at Beyond the Streets, Los Angeles

Beyond the Streets Control Gallery storefront presenting Dead City Punx, Los Angeles

Dead City Punx gallery installation at Beyond the Streets, Los Angeles

名簿 — THE ROSTER

—WORKED WITH名簿

Juice WRLDFutureMetro BoominThe WeekndKanye WestTravis ScottPlayboi CartiYoung Thug21 SavageA$AP RockyNavBenny BlancoTory LanezJustin BieberHalseySelena GomezBTSGracie AbramsLykke LiNasJames BlakeUsherSnoop DoggDiploMarshmelloCalvin Harris

奪取 — THE HEIST

02UNWRAP & STEAL奪取

Real life art heists.

Unwrap
& Steal.

Over 100 million views. Three documentaries, one directed by Sam Lipman-Stern of the Emmy-nominated Telemarketers. Matt Adam wraps his artwork like gifts, hides it in public, and posts the clues. Thousands of people across countries and continents race to find it and steal the art. Ownership doesn't flow through permission or purchase. It flows through attention, speed, and the will to go get it.

Matt Adam removing an orange-wrapped Unwrap and Steal canvas from a downtown Los Angeles wall on San Pedro Street

Matt Adam installing a pink-wrapped Unwrap and Steal artwork on a Los Angeles River wall

Aerial view of Matt Adam placing a blue-wrapped Unwrap and Steal artwork on a concrete embankment

Matt Adam hiding a wrapped Unwrap and Steal artwork from an inflatable raft on the water

Matt Adam installing an orange-wrapped Unwrap and Steal artwork on a Los Angeles street wall

作品 — THE PRACTICE

04ART作品

The Objects.

Photographs of objects, made into zines and bandanas, built to look real. An empty bag of cocaine. A piece of raw meat. An Ozempic needle. The point isn't shock. Each one makes a hidden system visible: appetite, status, body control. Jeff Koons shows you what you want. Matt Adam shows you what's controlling you.

Party.
The cocaine series.

An oversized dollar bill and cocaine, staged on the street. The party zine and bandana, printed to look like a real empty bag. Money as appetite, status, and the performance of excess.

Matt Adam Party series, oversized dollar-bill straw and cocaine staged on the Hollywood Walk of Fame

Matt Adam Party series, empty baggie object printed to look real

Rotten.
The raw-meat series.

A deer head with blood. The rotten zine, printed, wrapped, and displayed as a cut of raw meat in a butcher’s case. Appetite stripped of the packaging that makes consumption comfortable.

Matt Adam Rotten series, deer head intervention on a downtown Los Angeles sidewalk

Matt Adam Rotten series, photographed meat staged in a Los Angeles butcher case

Skinny.
The Ozempic series.

A deflated doll impaled by a giant Ozempic needle on the highway to Coachella. The skinny zine and bandana. Body image, appetite, and self-optimization rendered at monumental scale.

Matt Adam Skinny series, deflated doll impaled on a giant Ozempic needle mounted on a desert billboard near Coachella

Matt Adam Skinny series, oversized Ozempic pen prop held in hand

On
The News.

Andy Warhol had soup cans. Matt Adam has the Ozempic needle. Warhol was interested in what America consumed. Matt Adam is interested in what people use to control themselves. The Ozempic intervention broke past the art world and onto NBC News.

NBC NEWS — TAP TO PLAY

Worlds, not campaigns.

What makes an artist iconic is what makes a company unforgettable. A point of view. A system. A world people want to belong to.

Nobody Came
To My Art Show.

Weeks before his first warehouse art exhibit, Matt Adam ran through Hollywood in a clown costume, spray-painting "nobody came to my art show" on a pink-wrapped canvas. Then the invitations arrived: pieces of concrete, each marked "break." On the night, a 2,000-pound concrete monolith blocked the gate, the pink canvas buried inside it. The crowd had to break it themselves to get in. Inside: the paintings and more work, waiting in a room they'd already earned.

Matt Adam "break" warehouse show, white fire-extinguisher paint marks across a black wall at night

The
Paintings.

The public work gets the first reaction. The paintings are where it becomes unavoidable. Screenprinting and painting over his own photographs, plus wheatpasting, printing his photographs and pasting them up in public, sometimes all of it at once. The interventions make the social system visible. The paintings make the nervous system visible, where control stops being theatrical and becomes a body under strain. This is the center of everything.

Matt Adam painting, Ozempic semaglutide packaging arranged as a cross, screenprinted in black on a silver field

Matt Adam painting, black and white photographic image overlaid with a fluorescent green square

Matt Adam painting, black and white photographic image overlaid with a dripping pink painted outline

Matt Adam in an orange beanie standing in front of one of his large black-and-white paintings

Matt Adam painting, horned three-eyed figure with bombs in black on a yellow field

Matt Adam painting, black ink figure on a periwinkle field

Matt Adam painting in pink and black, tangled figures and hands

Matt Adam painting, multi-eyed creature in black line on a pink field

Four Matt Adam Mickey Mouse paintings in black ink, with hand-lettered slogans

写真 — THE EYE

05PHOTOGRAPHY写真

Shot on film. A record of time.

Artists, places, and moments as they were.

Matt Adam photographing The Weeknd, Future, and Metro Boomin in a white studio

連絡 — THE DOOR

05CONTACT連絡

What's
Your It?

Seen in

NBC NewsRolling StoneBillboardVanity FairComplexVarietyAlternative PressTaschenBeyond the StreetsV MagazineHypebeastThe New York TimesPitchforkClashKing Kong Magazine

—ABOUT概要

Matt Adam is a visual architect based in Los Angeles, from Toronto. He built the visual identity for Future and Metro Boomin's We Don't Trust You and We Still Don't Trust You, two consecutive #1 albums, and shot the cover of Juice WRLD's Legends Never Die, the biggest posthumous debut since Tupac and Biggie. He created Unwrap & Steal, a public art project with over 100 million views and three documentaries, where he wraps his artwork like gifts and hides it in public for people to find and keep. His interventions turn hidden systems of money, appetite, and body control into street-scale art; the Ozempic piece was featured on NBC News. His photography appears in Taschen's Ice Cold and was presented by Beyond the Streets. He has worked with Kanye West, Travis Scott, Playboi Carti, Young Thug, 21 Savage, The Weeknd, and Benny Blanco.

Who shot the Juice WRLD Legends Never Die cover?

Matt Adam shot the Juice WRLD Legends Never Die cover. He photographed Juice WRLD in 2019; the family selected the image for the posthumous album, which debuted at #1 with 497,000 first-week units.

Who built the visual identity for We Don't Trust You?

Matt Adam built the visual identity for Future and Metro Boomin's We Don't Trust You and We Still Don't Trust You, covering art, vinyl, and the full rollout. Both debuted at #1 in 2024.

What is Unwrap & Steal?

Unwrap & Steal is a public art project by Matt Adam in Los Angeles. He wraps his artwork like gifts, hides it in public, and posts clues so people race to find and keep it. Over 100 million views and three documentaries, one by Emmy-nominated director Sam Lipman-Stern.

Who is Matt Adam?

Matt Adam is a visual architect from Toronto, based in Los Angeles, working across photography, art, brand design, creative direction, and campaign strategy. Known for the Juice WRLD cover, Future and Metro Boomin, and Unwrap & Steal. In Taschen's Ice Cold, presented by Beyond the Streets, featured on NBC News.

MAKE IT
UNDENIABLE.